Advertising Going Green

If you click on the title of this blog it will link you to an article that I found on Advertising Age that I thought was interesting.

Procter & Gamble Co. had come up with an idea to help "go green". They have created a future friendly program with the use of RecycleBank to give back points and rewards. All someone has to do is sign up at RecycleBank.com to register, and then every time a person's recycling bin gets picked up it is scanned with the amount inside, which is then recorded into the RecycleBank to give participants points. With these points consumers can earn free products from P&G.

Participants are also rewarded when they are learning and blogging about being environmentally friendly. One is now not only getting points from recycling, but also receive points for watching videos, reading articles, and using social media to learn about being environmentally friendly. So far this program is only being conducted in Cincinnati, Ohio, of P&G's hometown, but could be expanded if the program works well at home.

My Social Profile

This semester I have learned so much in the social media class. I have learned how to use different types of medias and learned to love them. This is my blog and I have enjoyed learning how to blog and now enjoy blogging everyday.
I started learning how to twitter last semester, but never really got into until now. I always thought that twitter was just a place that people only updated their status; however, twitter is so much more. It is a place to communicate with so many different people all at once. You can talk about a specific topic such as a TV show or connect over a specific topic.
I have always been a huge fan of facebook and I still do love it. It is a great way to share information and connect with friends.
I have not been on linkedin and did not really know what it was all about. I have learned that it is a great way to network with others. This is a great place for you to really showcase yourself and your talents. Future employers can look up your linkedin profile and see what you are capable of.
I have also created a flickr account. Flickr is a great way to share photos and be able to own the copyrights to the pictures you take.
There are also so many other things that I have learned how to use. I learned how to make a podcast which you can view on this blog in the google buzz podcast blog. I have learned how to learn foursquare. I really loved learning about foursquare and I feel like I must get a smart phone now to be able to use it more accurately.
This was a great class and I have learned so much about different social media networks. I am sad that the class is ending, but I know that I will take what I learned from this class and use it the way that is best for me.

Bobcat PRSSA: Social Media Profile

For my social media client I decided to take over the Bobcat PRSSA's media appearance. I think the best place to start would be the website. On the website I have also included the blog so they are both easy to find and in the same place. With the blog I have encouraged members to send me there experiences in our PRSSA chapter to post on the blog.

Here is the blog and website.

The website also has ways to be able to connect to the other media outlets:

e-mail account (bobcatprssa@gmail.com)

Facebook

Twitter

Linkedin

Flickr

We already have a facebook group page. The group page is a good idea for PRSSA because we want people in the group who are in the organization only. This is a way for us to communicate besides just with our e-mail. It has also become a way for us to share pictures and event experiences. I hope that that will change through the blog, however.

Next we have our Twitter account. Our twitter is a way for any one to follow us and to see what we are up to. It is also a way for members to get updates quickly.

I have created a Linkedin group as well. The linkedin group is a way be able to show that you were involved in a PR chapter with your university. This is a great thing to put on your resume and for future employers to see.

I also have decided to create a flickr account. I created this account because it is an easy way to share our pictures with each other of different events we have attended, what we have accomplished, and what we have done.

Google Buzz Podcast

24 Hours in 1985

For a class project we went 24 hours without certain technology. We decided that we could not use any technology that we did not have in 1985. That meant no cell phones, no dvds, no cds, no Internet (well the stuff that we use anyways, such as this blog), and no iPods. I thought that this would not be a problem for me. 2 summers ago I went to Israel for 2 weeks and did not have access to a cellphone or the Internet. I did not miss it and it was relaxing not having it with me. However, this time it was different. For those 2 weeks it was not just me that did not have access it was the majority of the group. It was easier not to care about it when I was not around it.

These past 24 hours, however, have been hard. Technology has become a convenience in my life and without it was difficult. I have become reliant on my cellphone, even so much as that I use it as a clock instead of a watch. I had people calling me and texting me and it was a hassle to have to be at home or to go home to use a house phone with a cord in order to call people back. I thought that not being on a computer for a day would also be easy, however, it wasn't. I did not mind not being on facebook, twitter, or a blog or a day; however, I relie on my computer to look everything up. My sister and I wanted to go and see a movie yesterday, but I could not get on the computer to look up the times. I wanted to know what the weather was going to be like, I could not get on weather.com and look at the forecast. I wanted to look up things that I found interesting in a commercial, but I couldn't. I did not realize how much I actually do on a computer on a daily basis.

The hardest part of this assignment was that even though I was not using these things does not mean that I can stop others from using theirs. My sister has an iPhone and was on it all day. Driving in the car with my dad, he uses his GPS in order to go anywhere. Whenever, I come home my mom likes to take pictures using her digital camera and always wants me to upload the pictures to her computer. My dad does not listen to the radio, but always listens to XM in his car. I did not break the rules, but I could not stop my mom from wanting to take a picture of me and my sister, I could not make my dad not use his GPS, and I could not make him listen to the regular radio in the car. At my house we have a home phone (with cords), but no one uses it anymore. My grandmother calls the phone occasionally, but for the most part the people who call it are usually trying to sell us something or wanting us to take some sort of survey.
This assignment was difficult. I really missed being able to just talk to someone on the phone when I was driving of away from a land line phone. I missed being able to look anything up with just a touch of a button online. This was a hard assignment and I have learned that I don't know what I would do without my cellphone or wireless laptop.

Reflecting on Henry Jenkins

We had the honor today to skype with Henry Jenkins. We were able to have a an hour in a half Q&A session. I am going to go over some of the things that I learned and found very interesting.

Henry Jenkins said that he is wanting society to realize that media can be a resource for the public. Technology has grown so much and there has been so many changes, but how do we use it properly.

Twitter has recently become a way for people to communicate and brand themselves. In Convergence Culture Henry Jenkins talks a lot about how fans influence transmedia and twitter is becoming a huge part of it. By using twitter's buzz factor we are not able to tell if a movie will succeed or fail within the first week before the film comes out. Some people believe that fans are powerless, but Dr. Jenkins proves them wrong in the chapter about Harry Potter. At first executives did not know what to do with fan bases, but now they have started to embrace them and realize that it is free, good publicity.

Within fan bases people are beginning to role play series such as Mad Men in their offices. This was not what the executives predicted what would happen within the fan bases, but they needed to figure something out. Executives are also uses fan bases to recruit new ideas and talents and fans are now becoming the new professionals.

The idea of social media tools has grown extremely in the past few years. We have facebook, twitter, myspace, and more. These social networks can be a great opportunity. These days we can keep the friends we know forever and never really stay out of touch because we are connected through a form of social networking. People of an older generation use to not be able to keep connected with friends who went to different colleges, moved to different states, etc.; however, today they are able to reconnect through these different networks.

Today, more and more children and staying indoors playing video games, connecting online through second life and more. Children do not play outside like they use to and some say that their social skills might not be as strong. However, Dr. Jenkins says that these are just new influences and teaching tools. You could even say that the children who play and connect through second life are socially interacting and having play date just different then the play dates I had when I was younger. By using social networks you can become socially isolated or create strong social connections. You just need to learn how to use it in a way that's right for you.

The advice that he gave us is to build our networks now. Be friends or follow people who are doing what you would want to do one day.

This was such an amazing experience being able to meet and talk with Henry Jenkins. I learned so much more and if you are wanting to learn more about him feel free to check out his blog.

Skyping with Henry Jenkins

Tomorrow in class we have been given the opportunity to have a skpye conference with Henry Jenkins the author of our textbook, Convergence Culture.
We have been relating his ideas on transmedia to our social media class and what it means to us. If you would like to see more on Henry Jenkins you can visit his blog.
In his book he talks about how fans use different medias to support what they love. In the chapter about Harry Potter he discusses how a 13 year old girl, after reading the first book, started her own newspaper, named after the paper in the book, The Daily Prophet. Other children write articles and she edits them. However, there can also be anti-fans, people who do not support the cause, but fight against it. Some people were outraged with the Harry Potter books and said that its ideals were those of the devils. However, they could not get the bigger picture and see how children were reading and enjoying it, they were also writing and improving their writing style and creativity.
I would like to ask Henry Jenkins about this topic. In the future, what role does he see fan-bases playing and how will it influence the medias?